This program is thoughtfully crafted to equip students with the essential skills and confidence needed to become job-ready. Through a well-structured blend of vocational training, soft‑skills development, digital literacy, and career-preparedness modules, it empowers learners to confidently enter the workforce. Real-world simulations, hands-on exposure, and mentoring ensure participants are industry-aware and employable from day one. Ultimately, the initiative bridges the gap between education and employment—transforming potential into opportunity.
Key Skills
Key skills we will build after interacting with 100+ employers and understanding the demand and supply gap
Program Curriculum
- Understanding client's requirements & challenges
- Advertising & Marketing 101
- Market Research
- Digital Marketing 101
- PPC/SEM
- E-Commerce Ads
- Communication Development
- Data Tracking
- AI Tools
- Corporate Communications & Co-ordination
- Office11 & Google Suite Tools
- Digital Marketing Certifications & Industry Visits
- Understanding what the client wants ? ( Briefing )
Theory: Est 3 hours
Practical/Homework: Est 3 hours
- Asking right questions to get relevant information
Theory: Est 3 hours
Practical/Homework: Est 3 hours
- Understanding Client's Business Objective, Challenges etc ( Basic Level
)
Theory: Est 3 hours
Practical/Homework: Est 3 hours
- Advertising Basics 101
Theory: Est 4 hours
Practical/Homework: Est 4 hours
- Marketing Basic 101
Theory: Est 4 hours
Practical/Homework: Est 4 hours
- Consumer Behaviour 101
Theory: Est 4 hours
Practical/Homework: Est 4 hours
- Communications 101
Theory: Est 4 hours
Practical/Homework: Est 4 hours
- Market Research
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- SWOT Analysis
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- 5W ( Consumer Behaviour Insights )
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Digital Marketing Understanding ( Types )
Theory: Est 2 hours
- Understanding top 100 most used Terms in Digital Marketing
Theory: Est 2 hours
- Relevant Digital Marketing Stats/Facts
Theory: Est 2 hours
| Topic | (Theory) | Practicals |
|---|---|---|
| How Search Engine (Google) & Social Media Algorithm Works? What is Google's Philosophy? | 1 | 0 |
| Identifying Consumer/Customer's Intent | 2 | 2 |
| Google Ads Keyword Research | 2 | 4 |
| Types of campaigns & Google Campaign/Ad Groups Structure (Best Practices) | 2 | 4 |
| Upload Campaign Structure in Google Ads Account including Text, Display, Video ads etc | 4 | 4 |
| Calculate & Set Campaign Budgets & Bidding | 2 | 2 |
| Meta Ads Audience/Interest Research | 2 | 4 |
| Meta Campaigns/Ad Sets Structure | 2 | 4 |
| Upload Campaign Structure in Meta Ads Account | 4 | 4 |
| Calculate & Set Campaign Budgets & Bidding | 2 | 2 |
| Campaign Go-Live Check List to Make Campaigns Live on Google & Meta | 1 | 2 |
| Google & Meta Campaigns Optimisation | 4 | 4 |
- Run E-Commerce Platform Ads like Amazon Ads
Theory: Est 2 hours
Practical/Homework: Est 2 hours
- E-commerce Campaigns Optimisation
Theory: Est 2 hours
Practical/Homework: Est 2 hours
- Google Text Ads
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Meta Ads Text
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Setting up Google & Meta Codes on Landing and Conversion (Thank You) Pages
Theory: Est 1 hour
Practical/Homework: Est 1 hour
- GTM
Theory: Est 1 hour
Practical/Homework: Est 2 hours
- Google Analytics 101
Theory: Est 1 hour
Practical/Homework: Est 2 hours
- Most Used 10 AI Tools
Theory: Est 2 hours
Practical/Homework: Est 2 hours
- Writing Corporate Emails
Theory: Est 2 hours
Practical/Homework: Est 2 hours
- Professional Coordination with other teams and your team
Theory: Est 2 hours
Practical/Homework: Est 2 hours
- Regular Key Updates to relevant Teams
Theory: Est 1 hour
Practical/Homework: Est 1 hour
- Excel with Vlookup, Pivot, Sorting, Conditional Formatting, Formulas Etc
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Google Sheets, Docs & Slides
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Basic PPT Presentations
Theory: Est 2 hours
Practical/Homework: Est 4 hours
- Interview Practice
Theory: Est 3 hours