This program is thoughtfully crafted to equip students with the essential skills and confidence needed to become job-ready. Through a well-structured blend of vocational training, soft‑skills development, digital literacy, and career-preparedness modules, it empowers learners to confidently enter the workforce. Real-world simulations, hands-on exposure, and mentoring ensure participants are industry-aware and employable from day one. Ultimately, the initiative bridges the gap between education and employment—transforming potential into opportunity.
Key Skills
Key skills we will build after interacting with 100+ employers and understanding the demand and supply gap
Program Curriculum
- Understanding client's requirements & challenges
- Advertising & Marketing 101
- Market Research
- Digital Marketing 101
- PPC/SEM
- E-Commerce Ads
- Communication Development
- Data Tracking
- AI Tools
- Corporate Communications & Co-ordination
- Office11 & Google Suite Tools
- Digital Marketing Certifications & Industry Visits
- Understanding what the client wants ? ( Briefing )
- Asking right questions to get relevant information
- Understanding Client's Business Objective, Challenges etc ( Basic Level
)
- Advertising Basics 101
- Marketing Basic 101
- Consumer Behaviour 101
- Communications 101
- Market Research
- SWOT Analysis
- 5W ( Consumer Behaviour Insights )
- Digital Marketing Understanding ( Types )
- Understanding top 100 most used Terms in Digital Marketing
- Relevant Digital Marketing Stats/Facts
| Topic | (Theory) | Practicals |
|---|---|---|
| How Search Engine (Google) & Social Media Algorithm Works? What is Google's Philosophy? | 1 | 0 |
| Identifying Consumer/Customer's Intent | 2 | 2 |
| Google Ads Keyword Research | 2 | 4 |
| Types of campaigns & Google Campaign/Ad Groups Structure (Best Practices) | 2 | 4 |
| Upload Campaign Structure in Google Ads Account including Text, Display, Video ads etc | 4 | 4 |
| Calculate & Set Campaign Budgets & Bidding | 2 | 2 |
| Meta Ads Audience/Interest Research | 2 | 4 |
| Meta Campaigns/Ad Sets Structure | 2 | 4 |
| Upload Campaign Structure in Meta Ads Account | 4 | 4 |
| Calculate & Set Campaign Budgets & Bidding | 2 | 2 |
| Campaign Go-Live Check List to Make Campaigns Live on Google & Meta | 1 | 2 |
| Google & Meta Campaigns Optimisation | 4 | 4 |
- Run E-Commerce Platform Ads like Amazon Ads
- E-commerce Campaigns Optimisation
- Google Text Ads
- Meta Ads Text
- Setting up Google & Meta Codes on Landing and Conversion (Thank You) Pages
- GTM
- Google Analytics 101
- Most Used 10 AI Tools
- Writing Corporate Emails
- Professional Coordination with other teams and your team
- Regular Key Updates to relevant Teams
- Excel with Vlookup, Pivot, Sorting, Conditional Formatting, Formulas Etc
- Google Sheets, Docs & Slides
- Basic PPT Presentations
- Interview Practice